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Marketing, Markets and Tourism

Im Folgenden finden Sie eine kleine Auswahl an Themen, die wir bislang betreuten. Aus Datenschutzgr├╝nden sind keine weiteren Angaben angef├╝hrt.

Market, Media and Multimedia Research

  • Attitude (in)dependent behavior of FACEBOOK users: Relationship between personality traits (i.a. extraversion and impression managment) and their impact on the use of the social online FACEBOOK network.
  • Central aggregation, query and analysis of customer data for marketing and credit decisions in a large Spanish bank (ICS Project).
  • Analysis of long-term Swiss television consumption (including stations, broadcasts, genres, and language areas).
  • Panel analysis (analysis of quotas and drop-outs).
  • Sales and marketing relevance of selected interest groups (physicians, pharmacists) (portfolio / competitive advantage analysis).
  • Evaluation of customer needs, buying criteria, enthusiasm potentials and product requirements for various service providers.
  • Evaluation of TV broadcasts/formats (including the organization and analysis of group discussions).
  • Comparison (evaluation) of the service portfolio of a recreational facility (Rhein-Neckar area) with the specific assessment from its customers.
  • Typology of internet (non)users by their shopping behavior.
  • Evaluation of various products e.g. by means of conjoint measurement.
  • Process consultation / evaluation of the Hotline for School Networks an the Landesmedienzentrum Baden-Wuerttemberg, Germany.
  • etc.

Tourism

  • Expert consultation about "holidays in nature", e.g. about travel motives, offered holiday themes and the interest on the part of guests.
  • Internal ranking of various hotels of a catering association with the aim of continuous improvement.
  • Restrospektive analysis of decisions by travelers: Profiling concerning destinations, tourists and holiday-type behavior.
  • Increasing the attractiveness of a resort for visitors and tourists (is / ought analysis).
  • Analysis of FRAPORT data on destinations, travel volume, timeliness and e.g. shopping Behavior of travelers.
  • Analyses of the significance of special service sectors for the development of the labour market in front of the background of a ecological change.
  • Profiles of visitors of the city Heidelberg (Germany) in the year 1999.
  • etc.
 
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