Deutsch | Imprint| Data protection

Marketing, Markets and Tourism

Im Folgenden finden Sie eine kleine Auswahl an Themen, die wir bislang betreuten. Aus Datenschutzgründen sind keine weiteren Angaben angeführt.

Market, Media and Multimedia Research

  • Attitude (in)dependent behavior of FACEBOOK users: Relationship between personality traits (i.a. extraversion and impression managment) and their impact on the use of the social online FACEBOOK network.
  • Central aggregation, query and analysis of customer data for marketing and credit decisions in a large Spanish bank (ICS Project).
  • Analysis of long-term Swiss television consumption (including stations, broadcasts, genres, and language areas).
  • Panel analysis (analysis of quotas and drop-outs).
  • Sales and marketing relevance of selected interest groups (physicians, pharmacists) (portfolio / competitive advantage analysis).
  • Evaluation of customer needs, buying criteria, enthusiasm potentials and product requirements for various service providers.
  • Evaluation of TV broadcasts/formats (including the organization and analysis of group discussions).
  • Comparison (evaluation) of the service portfolio of a recreational facility (Rhein-Neckar area) with the specific assessment from its customers.
  • Typology of internet (non)users by their shopping behavior.
  • Evaluation of various products e.g. by means of conjoint measurement.
  • Process consultation / evaluation of the Hotline for School Networks an the Landesmedienzentrum Baden-Wuerttemberg, Germany.
  • etc.

Tourism

  • Expert consultation about "holidays in nature", e.g. about travel motives, offered holiday themes and the interest on the part of guests.
  • Internal ranking of various hotels of a catering association with the aim of continuous improvement.
  • Restrospektive analysis of decisions by travelers: Profiling concerning destinations, tourists and holiday-type behavior.
  • Increasing the attractiveness of a resort for visitors and tourists (is / ought analysis).
  • Analysis of FRAPORT data on destinations, travel volume, timeliness and e.g. shopping Behavior of travelers.
  • Analyses of the significance of special service sectors for the development of the labour market in front of the background of a ecological change.
  • Profiles of visitors of the city Heidelberg (Germany) in the year 1999.
  • etc.
 
Contact Sitemap
1998-2024 Copyright by Method Consult Switzerland, Dr.Schendera