Marketing, Markets and Tourism
Im Folgenden finden Sie eine kleine Auswahl an Themen, die wir bislang betreuten. Aus Datenschutzgründen sind keine weiteren Angaben angeführt.
Market, Media and Multimedia Research
- Attitude (in)dependent behavior of FACEBOOK users: Relationship between personality traits (i.a. extraversion and impression managment) and their impact on the use of the social online FACEBOOK network.
- Central aggregation, query and analysis of customer data for marketing and credit decisions in a large Spanish bank (ICS Project).
- Analysis of long-term Swiss television consumption (including stations, broadcasts, genres, and language areas).
- Panel analysis (analysis of quotas and drop-outs).
- Sales and marketing relevance of selected interest groups (physicians, pharmacists) (portfolio / competitive advantage analysis).
- Evaluation of customer needs, buying criteria, enthusiasm potentials and product requirements for various service providers.
- Evaluation of TV broadcasts/formats (including the organization and analysis of group discussions).
- Comparison (evaluation) of the service portfolio of a recreational facility (Rhein-Neckar area) with the specific assessment from its customers.
- Typology of internet (non)users by their shopping behavior.
- Evaluation of various products e.g. by means of conjoint measurement.
- Process consultation / evaluation of the Hotline for School Networks an the Landesmedienzentrum Baden-Wuerttemberg, Germany.
- etc.
Tourism
- Expert consultation about "holidays in nature", e.g. about travel motives, offered holiday themes and the interest on the part of guests.
- Internal ranking of various hotels of a catering association with the aim of continuous improvement.
- Restrospektive analysis of decisions by travelers: Profiling concerning destinations, tourists and holiday-type behavior.
- Increasing the attractiveness of a resort for visitors and tourists (is / ought analysis).
- Analysis of FRAPORT data on destinations, travel volume, timeliness and e.g. shopping Behavior of travelers.
- Analyses of the significance of special service sectors for the development of the labour market in front of the background of a ecological change.
- Profiles of visitors of the city Heidelberg (Germany) in the year 1999.
- etc.