Customers, Services and Competition

Below you will find a small selection of topics that we have so far managed. For privacy reasons, no further details are given.

Customers, Services and Competition

• Customers / Clients
  • Customer segmentation in multi-channel world.
  • Comparison and evaluation of Business Intelligence competitors (BO, Hyperion, IBM, SAS, SAP, etc. ).
  Triangulation of perspectives (customer, physician, optician). Sales and marketing relevance of selected interest groups (physicians, pharmacists) (portfolio / competitive advantage analysis). Numerous employee attitude survey on various topics (including managers and work-life balance, satisfaction in graduate programs, job security, etc.).
  • Modeling of the annual net household income (period: 20 years).
  • Typology of internet (non) users according to their purchasing behavior.
  • etc.
• Services
  • 360 degree feedback to evaluate the efficiency of purchasing processes for a large logistics company.
  • Evaluating customer needs, buying criteria, enthusiasm potentials and product needs for several services.
  • Conjoint analysis of a benefit program.
  Analysis of the significance of special service sectors for the labor market development in the context of environmental change.
  • Proof of Concept (comparison and evaluation of software vendors for data analysis).
  Evaluation of various clinical programs.
  • Reconcilabilty of work and family. Scientific monitoring of various long-term studies.
  • Are there differences between economic mediators in their concepts, approaches, ideals, and their self-concepts?
  • etc.
• Competition
  • Linguistic formulation effects on decision behavior.
  • Consumer response to brand shops listed on price comparison services (PCSs).
  • Discovery of dominant industries including aggregating indicators.
  • Correlates to the decision to expand via outsourcing (e.g. importance of globalization, countries and partner selection, outsourcing strategy and structure, outsourcing management and control, limitations and risks).
  • Granger causality tests of the time series of economic development of the quality of the financial system or economic growth of selected developing countries.
  • etc.
• More
  • Correlates of leadership (e.g. support).
  • Conclusions from accounting standards about information of the enterprise value (evaluation of the Ohlson model).
  • Studies on the relationship between corporate performance indicators (ROA) and characteristics of CEOs and boards.
  • etc.