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Competitive Intelligence

Competitive Intelligence is also called an arsenal of methods for the systematic analysis of products, strategies, and i.a. customers of markets and competitors (hence: analyis of competition).

Selection of practical methods of CI analysis

  • Blindspot analysis
  • Portfolio analysis
  • Win / Loss Analysis
  • Scenario analysis
  • SWOT Analysis
  • Sensitivity analysis
  • Profiling and segmenting of competitors
  • Analysis of competing hypotheses (ACH)
  • Decision under risk and uncertainty (risk analysis and assessment)
  • "What if" scenarios
  • "Crystal ball"
  • and many more.

Competitive Intelligence is usually not considered as market research.

Your Benefits

  • Timely information and strategic and tactical response, eg in terms of:
  • Recognizing and dealing with the "blind spot" in your own perception
  • Real positioning of customers relative to your businesses and those of your competitors
  • Realistic assessment of your own products or services and of your competitors
  • Strategic alignment of your business in relation to those of competitors
  • Insight into the strengths and weaknesses of your own information culture
  • Independent, "unvarnished" basis of decision
  • And many more.

Further options

  • Systematization and consolidation of our own CI
  • Introduction to CI methods close BI
  • And much more.

For experiences with projects from the CI field, we refer to Customers, Services and Competition at Themes. We are not inclined to present more detailed CI reference customers or projects. Please do not hesitate to contact us.

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