FMCG / SMCG

Below you will find a small selection of topics that we have so far managed. For privacy reasons, no further details are given.

FMCG

• Feasibility
  • Analysis of an Easter promotion: Evaluation of the popularity of different types of Easter bunnies (size, packaging unit, with/out red tape) with respect to quantity and value of goods.
  • Correlates to the decision to expand via outsourcing (eg importance of globalization, countries and partner selection, outsourcing strategy and structure, outsourcing management and control, limitations and risks).
  • etc.
• Market Entry
  • Various evaluations of customer needs, product / buying criteria, enthusiasm potentials and product needs for various manufacturers and service providers.
  • Price sensitivity and purchase behavior of TransFair coffee buyers.
  • Shopping behavior and service quality in Galeria Kaufhof in comparison with competitors (eg Karstadt, Sinn Leffers, etc.)
  • etc.
• Other techniques
  • Evaluation of various products, e.g. means of conjoint measurement.
  • Modeling of monthly market basket data (including forecasting and analysis of residuals).
  • Exploratory description and forecasting of various sales trends (mainly exponential smoothing methods).
  • etc.

SMCG

• Feasibility
  • Market introduction of medical technology (supplement), i.e. time lead generated by the launch, lag to the innovator etc.
  • Practical application of medical technology in the comparison between different manufacturers.
  • Feasibility study for expanding a business portfolio by BI courses (SAS, SPSS) including SWOT analysis.
  • etc.
• Market Entry
  • Network effects in the market for video game consoles - An economic analysis of supply and demand perspective
  • Content analysis of the interactive medium of mobile communications.
  • Multidimensional analysis of market cars
  • Evaluation of the price of a new drug.
  • Usefulness and effectiveness of CAD programs.
  • Comparative long-term analysis of the fracture resistance of various materials Crown (dentistry).
  • Hedonic price indexes for real estate data (Hedonic regression).
  • Various comparisons of software for data analysis (SAS, SPSS, KXEN).
  • etc.
• Other techniques
  • Segmentation, clustering and regression of credit card holders (construction of types, including internal and external validity tests).
  • Forecasting of sales figures and contract extensions for cell phones with/out headsets.
  • Media Trends: Radio, mobile and out of home media usage.
  • etc.